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Instashop is looking for an experienced Specialist CRM – instashop in Dubai, United Arab Emirates.
This individual-contributor role designs, builds and scales lifecycle marketing journeys for Instashop. The aim is to improve user retention, bring back lapsed customers and strengthen brand loyalty. The specialist uses Braze and customer data to run personalised multi-channel campaigns across push, in-app, email and SMS.
About the role
The CRM Specialist owns the customer journey from onboarding to win-back. The work mixes strategy, platform management, segmentation, testing and reporting. It is a strong fit for marketers who already run CRM automation in e-commerce or tech and can work in both Arabic and English.
Key Responsibilities
Design and own the end-to-end customer journey, including automated triggers for onboarding, activation, retention, win-back and loyalty.
Act as the internal Braze owner and use push notifications, in-app messages, email and SMS.
Build dynamic customer segments from behaviour and purchase history to raise lifetime value.
Keep the customer database clean, follow regional data rules and work with product and engineering on data flow into the CRM.
Run ongoing A/B tests on subject lines, send times, content and channel mix to improve opens, clicks and conversion.
Work with Brand, Commercial and Performance teams on category launches, local promotions and co-marketing campaigns.
Deliver weekly and monthly reports on retention, churn, frequency and repeat-purchase rate.
Who this role is suitable for
This role suits a CRM or lifecycle marketer who enjoys turning data into campaigns. It is a good match for someone who already knows Braze or a similar automation platform and can write clearly in Arabic and English.
Qualifications & Requirements
Bachelor’s degree in Marketing, Business Administration or a related field.
4+ years in CRM and marketing automation, preferably with Braze, and a record of successful campaigns in e-commerce or technology.
Experience with platforms such as Braze, Salesforce, HubSpot or Marketo.
Familiarity with data-protection rules such as GDPR and CCPA.
Experience managing campaign budgets and resources.
Fluent Arabic and English, with strong writing skills in both languages.
Strong understanding of customer behaviour, analytics and marketing automation.
Salary & Benefits
Full-time role in Dubai. Compensation may include benefits and variable elements as per company policy.
To apply for this job please visit careers.deliveryhero.com.