Manager – Content Creation (Emirati Talent)

Position Overview & Role Purpose:

Are you an ambitious, creative UAE National leader with a proven track record in strategic content production, brand storytelling, and digital engagement? Majid Al Futtaim is seeking an experienced Manager – Content Creation (Emirati Talent) to lead and elevate its brand storytelling across its premier retail, lifestyle, and entertainment destinations in Dubai, United Arab Emirates.

In this strategic marketing role, the Manager – Content Creation will oversee end-to-end content creation workflows—from conceptualizing cross-channel digital strategies to directing multi-media production teams. Working closely with corporate communications, brand directors, digital agencies, and social media specialists, you will craft compelling bilingual narratives (Arabic and English) that resonate with diverse audiences, enhance brand sentiment, and support business growth objectives.

About Majid Al Futtaim:

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia. Operating iconic destinations such as Mall of the Emirates, City Centre Malls, VOX Cinemas, and Carrefour hypermarkets, Majid Al Futtaim creates great moments for everyone, every day. The group offers an empowering workplace committed to developing national leadership through targeted career growth frameworks and strategic Emiratization initiatives.

Key Responsibilities & Strategic Content Management:

1. Content Strategy, Brand Storytelling & Campaign Direction:

– Develop and execute comprehensive end-to-end content strategies aligned with overarching brand and business objectives.

– Conceptualize creative campaign ideas, video storyboards, social media copy, and editorial pieces across digital and print media.

– Oversee bilingual content creation (Arabic and English), ensuring all copy and media resonate culturally with GCC and global audiences.

– Maintain brand consistency, tone of voice, and corporate standards across all digital platforms, websites, apps, and public relations outputs.

2. Production Management, Agency Oversight & Analytics:

– Direct internal creative teams, videographers, copywriters, and external production agencies to deliver high-volume, high-quality campaign assets.

– Manage production budgets, resource allocation, vendor contracts, and agency timelines to ensure on-time asset delivery.

– Leverage performance analytics, social listening insights, and SEO metrics to optimize content reach, engagement, and conversion performance.

– Champion content innovation by staying ahead of social media trends, short-form video strategies, emerging AI tools, and immersive digital formats.

3. National Talent Leadership & Inter-Departmental Collaboration:

– Mentor junior content creators and contribute actively to Majid Al Futtaim’s Emiratization development initiatives.

– Collaborate with PR, performance marketing, event management, and customer experience teams to deliver integrated 360-degree brand campaigns.

– Present quarterly content performance reviews, campaign results, and strategic recommendations to senior leadership.

Qualifications, Required Experience & Core Competencies:

– Academic Credentials & National Status:

* Open exclusively to UAE Nationals holding a valid Family Book (Khulasat Al Qaid).

* Bachelor’s Degree in Marketing, Mass Communication, Journalism, Digital Media, or a related field; a Master’s degree is an advantage.

– Experience & Technical Expertise:

* Minimum 5 to 7+ years of progressive experience in content strategy, copywriting, video production, or agency creative management in the UAE/GCC.

* Proven experience managing end-to-end creative campaigns, social media strategies, and agency vendors for large enterprise or retail brands.

* Deep understanding of SEO content best practices, social media algorithms, and content management systems (CMS).

– Language Skills & Leadership:

* Native-level fluency in spoken and written Arabic and professional fluency in English is mandatory.

* Outstanding leadership, creative direction, budget management, and executive presentation capabilities.

Compensation & Benefits Package:

– Highly competitive, tax-free basic salary package tailored for senior UAE National talent.

– Comprehensive health and private medical insurance coverage for employee and eligible dependents.

– Annual home leave flight ticket allowance and generous annual leave entitlement.

– Pension plan contributions in alignment with UAE General Pension and Social Security Authority (GPSSA) regulations.

– Exclusive discounts across Majid Al Futtaim retail outlets, VOX Cinemas, hotels, and lifestyle brands.

– Continuous leadership training, executive mentoring, and long-term career progression frameworks.