Alshaya Group (Starbucks)
CRM Strategy: Lead the end-to-end CRM strategy for Starbucks across automations and tactical campaigns, reporting to the Head of CRM.
Rewards Integration: Drive integration with Starbucks Rewards to enhance customer engagement, retention, reactivation, and lifetime value.
Budget Management: Oversee and manage the Starbucks CRM marketing budget to deliver brand awareness, engagement, and ROI targets.
Campaign Execution: Map customer journeys and create automated lifecycle campaigns across channels, including Email, Push, and WhatsApp.
Platform Operations: Support the development and management of Bloomreach as the primary Campaign Management Tool and Customer Data Platform (CDP).
Analytics & Reporting: Monitor key performance indicators (open rate, CTR, conversion, AOV, LTV, ROI) and deliver comprehensive performance dashboards and reports.
Team Leadership: Build, inspire, and manage a high-performing and motivated CRM team.
Qualifications & Requirements
Experience:
Minimum 5 years in eCommerce CRM marketing focusing on retention, digital CRM, or loyalty programs managing databases of 1M+ members/leads.
Minimum 3 years managing eCommerce CRM teams with retention budget responsibilities.
Technical Skills & Tools:
Proficiency in coding languages including HTML, CSS, Java, and JavaScript.
Hands-on experience with specialist CRM/CDP platforms (e.g., Exponea).
Expertise with enterprise web analytical tools (e.g., Google Analytics, Adjust, Firebase, Magento).
Data Privacy: Thorough understanding of data privacy regulations (e.g., DSR, GDPR).
Competencies: Strong commercial acumen, analytical mindset, excellent written and spoken communication skills, and strong presentation abilities.
Preferred Skills:
Industry experience in fashion, home furnishing, or beauty.
Experience within the MENA region and fluency in Arabic (written and spoken).
Technical proficiency in statistical languages (R, Python, SQL) and machine learning techniques (regression, clustering, neural networks).
To apply for this job please visit www.alshaya.com.